They say a picture of the Adidas "Brazuca" was leaked on Friday.
As per Adidas, the name "Brazuca" was chosen by Brazilian football fans in September 2012. This is what the company had to say back then about the ball itself:
At the 2014 FIFA World Cup™ the official match ball will be called adidasBrazuca—an informal term used by Brazilians to describe national pride in the Brazilian way of life. As with their approach to football, it is always full of emotion, pride and goodwill to all.
Let's hope it goes down better than the Adidas Jabulani, the ball used at the 2010 World Cup. It was criticized for its unpredictably in the air by the likes of goalkeepers Julio Cesar and Iker Casillas, as per Goal.com.
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