Saturday 26 October 2013

Santiago Bernabeu "could be called" Microsoft Arena "


Real Madrid could open a partnership that will increase revenue and profit every year with Microsoft. the company of billionaire Bill Gates.
According to Spanish media, Gates and Florentino Perez, president of the club have started negotiations for the arena of Real Madrid "Santiago Bernabeu". Microsoft Arena to be named after the model of other great stadiums in Europe, Etihad Stadium, Emirates Stadium, Mercedes-Benz Arena and Allianz Arena. Agreement would enter into force in 2016 after refurbishment and increase capacity of Madrid Arena.
Currently, Microsoft is sponsoring Real Madrid with a million euro annual used for charity events in South America and the Caribbean.
However, Microsoft is not the only company interested to put their name on the legendary arena of Real Madrid. Fly Emirates airline, sponsor of the team blanco would "bid" and it getting right to "baptize" madrilenian stadium.
Arsenal sold "name" stadium for 150 million to a decade, Manchester City take 170 million over ten years to name Etihad Stadium for their arenas, Allianz has paid 88 million for 15 years. Even Barcelona Nou Camp arena baptized, though not officially. On the facade of the stadium in Barcelona Qatar Airways name appears as part of the agreement of 96 million.

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